{"id":8561,"date":"2023-10-31T09:18:45","date_gmt":"2023-10-31T12:18:45","guid":{"rendered":"https:\/\/nogoyatimes.com\/?p=8561"},"modified":"2023-10-31T09:18:45","modified_gmt":"2023-10-31T12:18:45","slug":"facebook-e-instagram-lanzaron-sus-versiones-pagas-en-europa","status":"publish","type":"post","link":"https:\/\/nogoyatimes.com\/?p=8561","title":{"rendered":"Facebook e Instagram lanzaron sus versiones pagas en Europa"},"content":{"rendered":"

Los precios de la suscripci\u00f3n<\/h2>\n
\n
Seg\u00fan explicaron desde Meta, la versi\u00f3n de suscripci\u00f3n para estas plataformas se lanz\u00f3 para “cumplir con una regulaci\u00f3n europea en evoluci\u00f3n” que pone el foco en la privacidad y el uso de informaci\u00f3n personal con fines publicitarios.<\/section>\n<\/header>\n
<\/div>\n
La compa\u00f1\u00eda tecnol\u00f3gica Meta anunci\u00f3 que, a partir de noviembre, Facebook e Instagram incorporar\u00e1n un sistema de suscripci\u00f3n paga y sin publicidad para todos los usuarios de Europa.<\/p>\n

La firma hizo el anuncio a trav\u00e9s de un comunicado en el que precis\u00f3 que la oferta estar\u00e1 disponible para usuarios de la Uni\u00f3n Europea (UE), el Espacio Econ\u00f3mico Europeo (EEE, que a\u00f1ade a Noruega, Islandia y Liechtenstein) y Suiza. Tambi\u00e9n remarc\u00f3 que los servicios seguir\u00e1n disponibles gratuitamente con publicidad para quienes no quieran pagar.<\/p>\n

El costo de la suscripci\u00f3n para usar Facebook o Instagram sin publicidad ser\u00e1 de 9,99 euros mensuales (10,59 d\u00f3lares) para uso en la web, y de 12,99 euros (13,77 d\u00f3lares) en tel\u00e9fonos celulares, seg\u00fan consign\u00f3 AFP.<\/p>\n

Seg\u00fan explicaron desde Meta, la versi\u00f3n de suscripci\u00f3n para estas plataformas se lanz\u00f3 para “cumplir con una regulaci\u00f3n europea en evoluci\u00f3n”. En ese sentido, indicaron que la informaci\u00f3n de aquellos usuarios que mantengan activa su suscripci\u00f3n “no ser\u00e1 utilizada para publicidad”.<\/p>\n

Las regulaciones sobre publicidad y el foco sobre Meta<\/h5>\n

Las autoridades de la UE comenzaron a implementar regulaciones que afectan el modelo de monetizaci\u00f3n de las redes sociales de Meta, que muestran publicidad personalizada para cada usuario a partir de la recopilaci\u00f3n y el an\u00e1lisis de la informaci\u00f3n personal de quienes usan estas plataformas.<\/p>\n

“La opci\u00f3n para que las personas compren una suscripci\u00f3n sin publicidad equilibra los requisitos de los reguladores europeos, al tiempo que ofrece a los usuarios opciones y permite a Meta continuar sirviendo a todas las personas en la UE, el EEE y Suiza”, se\u00f1al\u00f3 la empresa a trav\u00e9s del documento.<\/p>\n

Asimismo, apunt\u00f3 que los usuarios podr\u00e1n “seguir usando los servicios personalizados gratuitamente mediante publicidad, o suscribir para no ver m\u00e1s los anuncios”, y que si un usuario decide no pagar la suscripci\u00f3n y mantener el formato gratuito la “experiencia seguir\u00e1 siendo la misma”.<\/p>\n

“La suscripci\u00f3n sin anuncios estar\u00e1 disponible para personas mayores de 18 a\u00f1os, y continuamos explorando c\u00f3mo brindarles a los adolescentes una experiencia publicitaria \u00fatil y responsable”, se\u00f1al\u00f3 Meta.<\/p>\n

La UE adopt\u00f3 dos leyes para regular la operaci\u00f3n de las plataformas en el espacio europeo: una sobre Servicios Digitales (LSD) y otra sobre Mercados Digitales (LMD), ambas normativas definen un r\u00edgido cuadro de operaciones a las plataformas digitales, con especial \u00e9nfasis en la protecci\u00f3n de la privacidad de los usuarios.<\/p>\n

Para ello, el bloque de naciones posee adem\u00e1s una gu\u00eda espec\u00edfica, el Reglamento General de Protecci\u00f3n de Datos (RGPD), de 2016, que vale tambi\u00e9n para el EEE.<\/p>\n

En mayo, Irlanda aplic\u00f3 una multa de nada menos que 1.200 millones de euros a Meta por violar precisamente las normas del RGPD por el tratamiento de datos de usuarios europeos de Facebook.<\/p>\n

Noruega, que no forma parte de la UE pero s\u00ed del EEE, amenaz\u00f3 en julio con aplicar a Meta una multa diaria de 100.000 d\u00f3lares por el uso de informaci\u00f3n personal en la definici\u00f3n de publicidad.<\/p>\n

La menci\u00f3n de productos para adolescentes en el comunicado de Meta tambi\u00e9n es objeto de atenci\u00f3n, ya que la LSD proh\u00edbe la publicidad especialmente dise\u00f1ada a usuarios con edades de entre 13 y 17 a\u00f1os. Fuente: El Once<\/p><\/div>\n

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Los precios de la suscripci\u00f3n Seg\u00fan explicaron desde Meta, la versi\u00f3n de suscripci\u00f3n para estas plataformas se lanz\u00f3 para “cumplir con una regulaci\u00f3n europea en evoluci\u00f3n” que pone el foco en la privacidad y el uso de informaci\u00f3n personal con…<\/p>\n","protected":false},"author":2,"featured_media":8562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,3,17],"tags":[],"class_list":["post-8561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacionales","category-noticias","category-sociedad"],"yoast_head":"\nFacebook e Instagram lanzaron sus versiones pagas en Europa - Nogoy\u00e1 Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nogoyatimes.com\/?p=8561\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook e Instagram lanzaron sus versiones pagas en Europa - 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