{"id":9015,"date":"2023-11-09T08:02:22","date_gmt":"2023-11-09T11:02:22","guid":{"rendered":"https:\/\/nogoyatimes.com\/?p=9015"},"modified":"2023-11-09T08:02:22","modified_gmt":"2023-11-09T11:02:22","slug":"la-mayoria-de-las-ventas-realizadas-en-el-cybermonday-fueron-en-cuotas","status":"publish","type":"post","link":"https:\/\/nogoyatimes.com\/?p=9015","title":{"rendered":"La mayor\u00eda de las ventas realizadas en el Cybermonday fueron en cuotas"},"content":{"rendered":"

Financiamiento<\/h2>\n
\n
El 33,1% de los consumidores dijo haber comprado en 3 cuotas, hubo un 32,7% que no compr\u00f3 en cuotas; le sigue el 23,2% que compr\u00f3 en 6 cuotas; y por \u00faltimo, un 11% que lo hizo en 12 cuotas.<\/section>\n<\/header>\n
<\/div>\n
El 67,3% de las personas que hicieron compras en el marco de los tres d\u00edas de descuentos especiales a trav\u00e9s del comercio electr\u00f3nico, Cybermonday, lo hicieron en operaciones en cuotas, seg\u00fan inform\u00f3 la C\u00e1mara Argentina de Comercio Electr\u00f3nico (CACE).<\/p>\n

El Cybermonday formalmente termin\u00f3 este mi\u00e9rcoles, pero varias marcas extender\u00e1n las propuestas a toda la semana.<\/p><\/div>\n

<\/div>\n
El 33,1% de los consumidores dijo haber comprado en 3 cuotas, hubo un 32,7% que no compr\u00f3 en cuotas; le sigue el 23,2% que compr\u00f3 en 6 cuotas; y por \u00faltimo, un 11% que lo hizo en 12 cuotas, de acuerdo a una encuesta realizada por la CACE.<\/p>\n

Seg\u00fan ese relevamiento, el 36,1% de los compradores asegur\u00f3 haber gastado m\u00e1s de $100.000; mientras que el 36,8% abon\u00f3 entre $30.000 y $100.000; y el 27,1%, pag\u00f3 menos de $30.000.<\/p>\n

Las cifras oficiales sobre las ventas de estos tres d\u00edas se conocer\u00e1n hacia el fin de semana, indicaron desde la entidad.<\/p>\n

Otro dato relevante de la encuesta es que el 77% de los encuestados asegur\u00f3 que ya hizo compras en otros eventos de descuentos especiales.<\/p>\n

Adem\u00e1s el 54% dijo haber hecho compras en un mismo sitio de internet, mientras que el 42,1% prefiri\u00f3 comprar en entre 2 y 4 tiendas, y un 3,5% lo hizo en m\u00e1s de 5 tiendas.<\/p>\n

Desde las plataformas de comercio electr\u00f3nico, el responsable de la operaci\u00f3n argentina de Tiendanube, Franco Radavero, subray\u00f3 que “en este CyberMonday observamos una tendencia m\u00e1s marcada a la financiaci\u00f3n en los pagos”.<\/p>\n

“En esta edici\u00f3n, el porcentaje de compras en 1 cuota disminuy\u00f3 en comparaci\u00f3n con el CyberMonday 2022 y el Hot Sale 2023, pero aumentaron los pagos en 3 cuotas (un 13% m\u00e1s vs. Hot Sale 2023 y un 16% m\u00e1s vs. CyberMonday 2022)”, precis\u00f3.<\/p>\n

Agreg\u00f3 que “la tarjeta de cr\u00e9dito se posicion\u00f3 como el medio de pago m\u00e1s elegido por los argentinos, que aprovechan las facilidades de pago ofrecidas por los negocios para sumar un \u00edtem de ahorro a sus compras, adem\u00e1s de los descuentos”.<\/p>\n

Tambi\u00e9n en MercadoLibre indicaron que la tarjeta de cr\u00e9dito fue el medio de pago m\u00e1s elegido por los consumidores, y si bien limitaron la informaci\u00f3n a los resultados del primer d\u00eda, indicaron que se vendieron 19% m\u00e1s productos que en la misma acci\u00f3n de marketing del a\u00f1o pasado.<\/p>\n

El car\u00e1cter federal del comercio electr\u00f3nico se plasm\u00f3 en el ranking que verific\u00f3 Tiendanube con el ticket promedio, en el cual el primer lugar correspondi\u00f3 a la provincia de San Luis con $45.476 gastados por persona , 176% m\u00e1s que en CyberMonday 2022.<\/p>\n

En segundo lugar se ubic\u00f3 Entre R\u00edos con unticket promedio por $40.809 (163% m\u00e1s que el mismo evento del a\u00f1o pasado), La Pampa con $40.264 (228% m\u00e1s); La Rioja con $39.750 (245% m\u00e1s) y Jujuy con $37.793 (108% m\u00e1s).<\/p>\n

Seg\u00fan informaci\u00f3n de la CACE el 50% de los consumidores consult\u00f3 sobre la calificaci\u00f3n Imperdibles, y el 33% sobre lso art\u00edculos m\u00e1s buscados.<\/p>\n

Entre los “Imperdibles”, el 56% busco art\u00edculos y servicios en las MegaOfertas Bomba (ofertas por un m\u00e1ximo de dos horas de duraci\u00f3n), 26% indag\u00f3 sobre las propuestas de cuotas sin inter\u00e9s, 13% en los productos m\u00e1s clickeados y 4% prioriz\u00f3 las propuesta con env\u00edo gratis.<\/p>\n

Indumentaria y calzado, Electro y Tecno, Muebles, hogar y deco, Viajes y deportes y fitness fueron las categor\u00edas m\u00e1s consultadas y entre los productos m\u00e1s clikeados fueron zapatillas, aire acondicionados, ventilador, heladera y notebooks, difundi\u00f3 la CACE. Fuente: El Once<\/p><\/div>\n

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Financiamiento El 33,1% de los consumidores dijo haber comprado en 3 cuotas, hubo un 32,7% que no compr\u00f3 en cuotas; le sigue el 23,2% que compr\u00f3 en 6 cuotas; y por \u00faltimo, un 11% que lo hizo en 12 cuotas….<\/p>\n","protected":false},"author":2,"featured_media":9016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,4,3],"tags":[],"class_list":["post-9015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-nacionales","category-noticias"],"yoast_head":"\nLa mayor\u00eda de las ventas realizadas en el Cybermonday fueron en cuotas - Nogoy\u00e1 Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/nogoyatimes.com\/?p=9015\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La mayor\u00eda de las ventas realizadas en el Cybermonday fueron en cuotas - 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